January is a busy time for businesses — we know that all too well.
And between all the planning, analysis and goal-setting, it’s easy to lose sight of what’s happening in the digital world.
But rest assured; we’ve wrapped up the very latest for you in this instalment of Digital Marketing Monthly. Enjoy!
Open AI Launches ChatGPT Plus
ChatGPT exploded onto the scene last November and it’s been a hot-topic for marketers ever since — with good reason.
ChatGPT and similar AI tools have the potential to revolutionise the digital industry. From writing content and code to creating advanced excel formulas, ChatGPT offers a creative outlet, while making the mundane more manageable and simplifying the complex.
So when the company behind the popular tech, Open AI, announced that its introducing a ChatGPT Plus service for $20 a month — offering faster response times and priority access — many were queuing up at the door.
"It will be interesting to see how Open AI monetises ChatGPT over the coming months. Perhaps of more interest will be how businesses adopt the tech and I think we’re all still in the process of figuring that out. AI has the potential to do a lot of good, automating repetitive tasks and supporting content creation. At the same time, I think we’ll see an increase in marketing comms that lack human touch. The old adage that people buy from people has never felt more appropriate.”
Mark Richards
Head of CRO
Umbraco sunsets version 7
As new technologies emerge almost daily in the digital space, existing technologies near their end-of-life.
And recently, the world’s leading open-source content management system (CMS), Umbraco, announced that it’s sunsetting support for Umbraco 7, as of September 2023.
While you can still technically use Umbraco 7 past its end of life, it’s not recommended, and could lead to issues with security, compliance and more down the line.
But fear not — there’s a simple solution here. By upgrading to the latest version, you can offer your audience a faster, friendlier and more flexible solution with the assurance of on-going customer support.
“730,000+ websites use Umbraco, so businesses worldwide will be impacted by this update. If you are one of those, now's the time to upgrade to the latest version. We’ve delivered over 250 digital experiences since we started out. And, as an Umbraco Gold Partner, we have a team of Umbraco certified experts who can help you find a flexible and scalable solution for your business.”
Oliver Picton
Head of Development
LinkedIn reveals latest stats and insights
LinkedIn recently revealed a boat-load of fascinating facts, figures and insights relating to its social network that can help businesses just like yours grow on the platform.
Here are some of the top takeaways:
- LinkedIn has 850+ million members and 59 million companies have a LinkedIn Page
- Organic engagement on LinkedIn is strong, with 40% of visitors engaging with a page every week
- LinkedIn Sponsored Messaging drives twice as high open and engagement rates as traditional email
- Businesses that post weekly have 5.6x more followers than businesses that post monthly, and their following grows 7x faster than those that post monthly
- LinkedIn members are having 25% more public conversations on LinkedIn YoY
“There’s a reason why 59 million businesses own LinkedIn profiles. It is, and will continue to be a valuable tool for marketers in the B2B space. It’s great to see that organic engagement on the platform is so strong, and this should offer confidence for those working with smaller budgets. If you haven’t already, consider developing a paid LinkedIn strategy to complement your organic efforts. From sponsored content to dynamic ads, there’s a range of options to help you maximise your success.”
Lloyd Preston
Marketing Manager
