As our Paid Media Specialist, you will be responsible for the successful performance of all paid media strategies/accounts under your management including managing our clients' paid media spend across all channels/platforms in line with budgets and keeping 90-day plans/forecasts up to date and delivering against them.
Responsibilities
- Working alongside the Strategy and Performance teams, you will be responsible for researching, planning, and building successful paid media strategies as part of an integrated approach to achieving client objectives.
- Running the day-to-day management across multiple paid media accounts/strategies concurrently
- Actively monitoring account performance data & improve accounts/campaigns on a daily basis to achieve specified key performance indicators (KPIs)
- Working alongside the CRO, UX and Creative teams to devise and implement ongoing tests in order to consistently improve performance (within the paid accounts, the creative and landing pages).
Responsibilities (cont.)
- Efficiently managing clients paid media spend across channels/platforms in line with allocated budgets
- Creating 90-day rolling activity plans highlighting what impact the activity will have on any forecasts and the client's KPIs and objectives.
- Forecasting the impact planned paid media activity will have on results against KPIs/Objectives
- Working with the Project Management team, you will be expected to estimate tasks, plan and schedule your workloads in line with 90-day plans or project deadlines.
- Keeping clients/internal teams updated on activity and performance through regular insightful reports/meetings
- Scoping out the opportunity for potential new clients and contribute to new business pitches
- Working closely with junior members of the paid media team to ensure they are on top of their work, achieving objectives within the time allocated, and meeting deadlines
- Assisting in continuously developing working practices/processes/resources to improve results and improve efficiencies
- Following the latest developments in the paid media industry
- Carrying out in-depth account audits to identify weaknesses and provide recommendations
Skills and Experience:
- 3 years+ experience working within paid media
- Experience in working across multiple accounts concurrently
- A proven track record in pitching, planning and executing paid media strategies preferably across a number of channels/platforms (paid search, paid social , shopping, display/programmatic, affiliate)
- Experience in using Google Ads automation and Google Tag Manager
- Strong analytical mind and able to provide informed forecasting and meaningful insights aligned to client KPIs/objectives
- Detail orientated with Strong written and verbal communication skills
- Able to demonstrate paid media certifications across each of the platforms
Benefits
- A welcome package on your first day filled with your favourite drinks and treats
- 25 days holiday + bank holidays + half a day off for your birthday + buy up to 3 days extra holiday
- Hybrid working & flexible hours - work two days or more in the office & the rest from wherever you like
- Your choice of monthly socials whether it’s trampolining, axe throwing, pottery lessons or a pint in the pub
- Last Friday Club monthly get together featuring guest speakers, food, drink and more
- Regular rewards recognising great work and achievements
- A day off every year to volunteer for a charity
- Annual Christmas do and summer party to let our hair down and celebrate the season
Where standing out means fitting in.
If you’re all about working hard, working together, growing as a person and learning as a professional — then you’re the kind of person we want on the team. And the kind of person our clients want on theirs.
Because at Enjoy, people who stand out, really fit in.
Join our team!
We’re always on the lookout for talented people to come and join us. Get in touch using the form below or e-mail us at jobs@enjoy-digital.co.uk, we’d love to hear from you.